He is looking forward to growing his brand’s collection to more retail store locations and also opening one more atelier.
Having the vision to fulfil one’s goals in life is one thing, but showing courage, making bold choices, choosing to walk on unconventional paths and rigorously working each day to get better at what one does and turn those visions into a reality is a different game altogether. Few rare gems could belong to the latter category, but those also remained steadfast in their journey and dedicatedly followed their dreams, thriving on their determination and passion. We saw how over the years, taking forward the rich heritage of six generations in fine jewelry markets, designer Avedis Guerboian did the same with his brand Edward Avedis Fine Jewelry (https://edwardavedis.com/).
His much-talked-about jewelry brand, which is available at esteemed locations in Santa Monica and Canoga Park, CA, as well as online, has turned heads over the years for the rich heritage of the brand that has been continuing on its path to excellence for six generations. Avedis Guerboian, who is one of the finest creators and bespoke jewelry designers at the brand, is now working toward expanding the reach and name of the brand across varied other retail store locations. He is also looking forward to opening one more atelier in the near future to take on many more customization designing projects and build a bigger team of expert designers and professionals in the field.
Avedis Guerboian says that since his childhood, he has been seeing how immersed his father and forefathers have been in the industry as master jewelers. Hence, becoming a part of the same game was only a natural choice for him. Also, his innate skills in designing and his learnings under the tutelage of Tiffany and Co.’s subsidiary Iridesse Pearls in his starting years gave him more understanding of the “its and bits” of the American customized jewelry design industry.
As a fine jewelry designer and expert in the industry, though he is happy and glad of the range of product categories as a brand (@edwardavedis) they offer, from the wedding collection to the gentlemen collection and other jewelry pieces, he wants to broaden the product category in the coming years and offer much more in jewelry to his esteemed clients.
