The fact that? Estée Lauder Companies has appointed Lisa Sequino as president of her makeup brand cluster, which puts her in charge of directing the global strategy and growth or powerful makeup marks, including M · A · C, Bobbi Brown and 9, Smash Oxbxxxxxxxxxx.
The details Sequino, a beauty executive experienced with more than 20 years of experience in the industry, returns to Estée Lauder after leadership periods in Jlo Beauty and Supergoop!, Where he was known for promoting innovation and digital strategies. In informing the brand director Jane Hertzmark Hudis, Sequino has the task of accelerating consumer acquisition, advancing in innovation based on trends and strengthening the relevance of the local market in the company’s makeup portfolio.
Why? Estée Lauder’s strategic movement underlines its commitment to revitalize the makeup category after several challenging quarters, positioning it for stronger growth in a competitive global market. By bringing back a leader who combines a deep knowledge of the company with the agility of the independent brand, Estée Lauder aims to sharpen his focus on the capacity for trends response, digital commitment and generational scope: critical levers to capture the beauty consumer in evolution.
Fountain: Business Cable