Phrasers Group, led by retail tycoon Mike Ashley, has expressed interest in acquiring the mass market beauty brand that is quoted in London Revolution Beauty, who recently went on sale in continuous financial and structural instability.
Revolution Beauty, better known for its affordable makeup that is sold through outputs such as Superdrug and youth -centered collaborations such as Love IslandSubmitted to a formal sales process after a strong decrease in the value of the shares, it is 70% in the last year, it left its market capitalization in only £ 20 million.
According to the reports, the Phrasers Group, which already has a participation in Anehams (a great shareholder in Revolution Beauty), is among the parties that evaluate an acquisition offer. The retailer has constantly expand his presence in the beauty space under the CEO Michael Murray, with previous investments in the HUT Group (THG), which has lookfantastic and other online beauty platforms.
Panmure Liberum administers the sales process, with the company recently by appointing Iain McDonald, which is also at the Board of Habams, as president to help direct the change. An acquisition approach has already been received in competition, although its identity remains without revealing.
The interest of phrases in Revolution Beauty indicates a continuous strategic axis towards beauty and well -being assets, particularly those with a strong appeal scale of generation Z and the retail distribution scale. For Revolution Beauty, whose growth was once driven by marketing directed by influencers and accessible price points, the new property could offer very necessary financial support and brand repositioning. However, the tangles of the shareholders, that is, phraters and musthams, and fits the governance controversies, present both a challenge and an opportunity for a buyer willing to remodel the business for long -term recovery.