The fact that? Eternal Beauty Holdings, the Chinese headquarters behind prestigious fragrance brands such as Hermès, Van Cleef & Arpels and Coach, has cleared its list audience with the Hong Kong Stock Exchange, preparing the stage for a next OPI.
The details The company plans to use the OPI processes to expand its portfolio or beauty brands of own property, invest in associations of external brands and climb its direct operations to the tail. The Eternal Beauty portfolio covers 73 brands in fragrance, skin care and color cosmetics. In fiscal year2023, it generated RMB revenues 1,699 billion (US $ 236.3 million), increasing RMB 2,083 billion (US $ 289.7 million) for fiscal year 2010, with fragrances that contribute approximately 80% or total sales. The company plays a key role in China’s distribution panorama, licensing, retail trade and marketing for several international high -profile beauty names
Why? The Eternal Beauty OPI movement underlines the growing influence of beauty players led by distribution in the prestige segment of Asia. With the demand for increasing fragrances in China and consumers increasingly attracted to global luxury labels, eternal beauty is strategically positioned to capitalize on both the license and in the growth of the brand of your own. Investment in direct tail at the tail indicates a change towards margin control and the deepest commitment of the consumer, as beauty distributors evolve from background players to brand builders.