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Home » Blog » How India buys insurance – The Hindu BusinessLine
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How India buys insurance – The Hindu BusinessLine

Olivia Roberts
By Olivia Roberts
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The Survey ‘How Buy of India’ made by Pollybazaar is a comprehensive consumer information report that analyzes how Indians perceive and buy health and life insurance. The last edition, ‘How India buys Insurance 2.0’, surveyed 3,955 people in 27 cities. It underlines the critical gaps in the adoption of health insurance, the financial preparation, the urgent need for greater awareness, simplified insurance products and improved confidence construction measures to improve the insurance penetration in India. Here are the key findings:

Posted on April 22, 2025

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