The new adobe artificial intelligence image models, Firefly Image Model 4 and Firefly Image Model 4 Ultra, can generate hyperrealistic images in response to user accessories.
Adobe
London – Adobe It plans to launch a mobile version of its tool for generating artificial intelligence images Firefly, intensifying a challenge to open like the Microsoft-The scheduled startup advances its efforts in visual applications for technology.
The design software giant said Thorsday at his Max creativity conference in London that Firefly will launch both in iOS and Android “soon”, without giving a specific date.
“Creative people think about the march,” said Alexandru Costin, vice president of Adobe Firefly, CNBC in an interview. “One of the visions we have for the Firefly mobile application to become a creative partner who sits with you all the time.”
Costin said that a way in which creatives could use the next mobile application was to ask him to draw some ideas about an advertising campaign while traveling to the office, so when they arrive at work they go to a humor board to help think about thinking.
Adobe also announced the launch of his latest AI models, Firefly Image Model 4 and Firefly Image Model 4 Ultra, and said that his new Firefly video model for videos generation is now generally available.
The company said that new systems are able to generate hyperrealist images and videos in response to textual indications in a “commercial” way, blocking the inclusion of any intellectual property.
OpenAi competition
It marks Adobe’s last impulse to incorporate the AI in its creative tools suite and comes when the company faces more and more competition from well -financed companies such as OpenAi and Runway.
Last month, Openai launched a native function of image generation that became viral online for its ability to produce anime images in the style of Animation Studio Studio Ghibli and recreate people as toy dolls.
The tool saw such large levels of demand that Openai’s head, Sam Altman, warned that he was melting the company’s GPUs (graphics processing units). “It is very fun to see people love the images in Chatgpt. But our GPU are melting,” Altman said on March 27.
While Adobe Costin admitted that the competitive environment is heating, he said that the company is not avoiding associating with competition. For example, Adobe has been associated with people like Operai, Google and Runway to add their Image generation tools to Firefly.
“The competition is excellent,” Costin told CNBC. “We believe there will be models with different personalities and abilities.”
“The third -party associations of the parties give us the opportunity not only to compete, but also provide us with the benefits of innovation. It is about understanding the needs of creatives, giving them technology to help meet needs,” he added.