The fact that? Lancôme has opened its first independent boutique in Cambodia, located in Aeon Mall Phnom Penh. The launch was held on May 24 with an exclusive event attended by Thai actor Gun Atthaphan and the notable Cambodian personalities such as Yubin Shin and SK, calling attention to media enthusiasts and beauty alike.
The details The boutique sacrifices the full portfolio of Lancôme of luxury products for skin care, makeup and fragrance, with personalized consultations provided by experts beauty advisors. As part of the launch festivities, the selected guests participated in a private master class that shows scientific innovation behind the new Génifique Ultimate serum. The day concluded with an elegant dinner at the Sofitel Pavilion, ensuring a memorable luxury brand experience for VIP care.
Why? This strategic movement strengthens Lancôme’s support point in Southeast Asia, taking advantage of the emerging market of luxury beauty of Cambodia. By combining immersive retail experiences with exclusive events and celebrities, the brand aims to deepen its local consumer commitment, reinforce its premium positioning and boost regional growth.