With gold prices around ₹ 1 Lakh for 10 gm, the bullion industry awaits consumer interest in the precious metal to continually kill the auspicious occasion of AkshayaTritiya.
It is likely that consumers show interest in buying yellow metal in the form of coins, jewels, jewelry with studs, ETF and digital gold. The industry is trying to court them with early reserves, discounts and positions of greater realization, thinking that high prices will probably decrease the shot.
“There is still a great interest in gold coins and bullion … high gold prices can act as a shock absorber sometimes, but also reinforce consumer confidence and interest in gold as a category”, AJoy Chawla, CEO of Jewely’s division in Titan, Titan, Business line. Hello, however, it was optimistic about the demand for the day considered auspicious for gold purchases.
Prices bend in the year
“Evite The Price arises, it is expectted that consumers in kerala Will Buy Gold But with A Reduced Ink AND SAID AND SAID SAID AND SAID AND SAID SAID AND SAID SAID AND SAID SAID AND SAID AND SAID SAID AND SAID SAID AND SAID SAID SAID, SAID SAID AND SAID SAID AND SAID SAID AND SAID SAID AND SAID SAID SAID AND SAID SAID SAID AND SAID, SAID AND SAID, SAID AND SAID SAID AND SAID AND SAID AND SAID TIMES.
He said that gold prices have doubled since last year in the domestic market, he thought that around 5 Lakh families are expected to buy the yellow metal this season.
Gold prices were quoted at $ 3,319 and the weekend in the global market. In the domestic market, jewelry gold (22 carats) ruled ₹ 95,248 for 10 gm.
Sachin Jain, Regional CEO, India, World Golden Council, said that industry comments suggest a strong interest of the buyer in various forms of gold, which further solidifies the gold role in Indian homes.
Reservations
“Despite external factors, such as uncertainties related to the rate, gold jewel retailers are well supplied and optimistic about favorable purchase behavior. With seasonal demand and wedding related, also the purchase of influential and robust gold.
Kumar Jain, the national spokesman of the Bullios and Jewelry Association of India, said that the reserves of the gold coins at the current levels have already begun to Akshaya Tritiya.
He said that the demand for Willain gold even though prices rise in the domestic market. This is because consumers are convinced that prices will be directed north and will not decrease in the short term.
In addition, jewelry shopping for the wedding season will start from Akshaya Tritiya Day, and it is expected to remain floating given consumers, he said.
Discount offers
Nazar said that the State Association has contacted about 10 LAKH of clients and 12,000 jewelry in Kerala directly or indirectly as part of its strategy to encourage customers to buy gold in Akshaya Tritiya.
In Chennai, some of the jewelers are courting customers with reserve schemes. For example, Pothys Swarna Mahal has previous reservations in which customers can reserve jewels at the lowest rate that leads to the auspicious day and remain protected against price fluctuations.
Kalyan Jewelers is sacrificing up to 50 percent discount on the added value on all products, in addition to reserving in advance when paying a quarter of the purchase costs in advance, said Ramesh Kalyananaraman, executive director of Kalyan Jewelers.
Piyush Gupta, director of PP Jewelers, based in Delhi, by Pawan Gupta, said: “We are preparing a great BraceletsMela In all our stores, Gurugram, Karol Bagh and South Extension … we are offering an exclusive 5 percent discount to make charges until April 30 “.
Aditya Modak, CFO & Coo of PN Gadgil & Sons, based in Pune, said his company has launched his campaign for Akshaya TritiyaWith the Hindi actor Mithila Palkar. He has also created heavy gold jewelry.
Long -term outlook support
Chawla de Titan said that if gold prices remain high or increase even more, jewelry can see growth in average ticket sizes, even if buyers remain silenced.
Tata Mutual Fund, in his perspective for Akshya TritiyaHe said that short -term corrections are possible in gold, since prices have recovered more than 25 percent in the last 6 weeks. Historical, he has 3 to 5 months tasks for such correction. However, long -term foundations remain supportive, he said.
(With inputs of AISHWARYA KUMAR, Bengaluru; V Sajev Kumar, Kochi; in Simhan, Chennai and Sureesh iyengar, Mumbai)
Posted on April 26, 2025