Jiostar announced the launch of Megablast on Monday, a product that helps brands to capture scale attention, in a day in television and digital media.
Megablast delivers 365 million viewers in a single day in 84 television channels and Jiohotstar, with coverage in 10 languages and penetration in urban and rural India.
“Megabast is an answer to what brands have on Saturday of the legs: the ability to dominate attention, not only buy media. Today’s markers because the impact can measure and the moments that move the needle,” said Ajit Varghese, head of income, Jiostear, Jiostear.
The product can reach approximately 4.5 billion visits to the announcement in 24 hours, with “an average frequency of 13 exhibitions per spectator”. For this, Mega-Block uses formats such as Brand Bridge, Spotlight Frames, Puse Ans, Stings and Mega Spots that are integrated into marquee shows and high vision content.
“In less than one Paisa per Vista, Mega Guest is also a highly profitable option. Sacrifies a national scale without compromise, all concentrated in a single day,” Jiostear said in a press release.
Posted on April 21, 2025