Leadership

Stop Calling Yourself a Leader If You Can’t Make These Brutal Choices Now

Leadership isn’t about popularity—it’s about making the tough calls no one else will. If you’re avoiding difficult decisions because they’re uncomfortable or unpopular, you’re not leading; you’re just occupying a title. True leaders embrace the weight of their choices, understanding that what’s right often isn’t easy.

Avoiding these choices doesn’t just stall progress; it creates confusion, lowers morale, and weakens trust within your team. To lead effectively, you must step into the discomfort of brutal choices and guide your team through uncertainty with clarity and conviction.

As an executive leadership coach with years of experience helping leaders navigate high-stakes decisions, I’ve seen firsthand the transformational impact of courageous decision-making. Leaders who face challenges head-on earn their team’s respect, build stronger organizations, and create a culture of accountability. If you’re ready to commit to the demands of true leadership, here’s how to begin:

Own the Consequences

As a leader it is important to make the decision and take responsibility for the outcomes, good or bad. Leadership means owning the ripple effects of your choices and showing your team how to learn and grow from them. It is important to stop waffaling and owning the consquences of your decisions.

Choose Integrity Over Ease

In leadership when values and convenience collide, it is important to always choose integrity. Even when it’s the harder path, doing what’s right is never easy but it builds trust and sets the tone for your organization’s culture.

Cut What No Longer Serves the Team

As a leader making the decision to holding onto underperformers, outdated strategies, or unproductive processes weakens your team. Have the courage to let go of what’s dragging the organization down and prioritize what drives success.

Decisions Speak Louder Than Words

In leadership difficult choices require clear, direct communication. As a leader your team needs to know the why behind your decisions. Transparency and communciation fosters understanding, even when the news isn’t what they want to hear.

Leadership isn’t about being liked; it’s about being respected. By embracing the brutal choices that define great leaders, as a leader you will  cultivate a team, a company that trusts you, follows you, and thrives under your guidance.

Lead From Within: Leadership demands courage, clarity, and conviction—especially when it’s uncomfortable and your have to stand by your choices.

 


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The Leadership Gap
What Gets Between You and Your Greatness


After decades of coaching powerful executives around the world, Lolly Daskal has observed that leaders rise to their positions relying on a specific set of values and traits. But in time, every executive reaches a point when their performance suffers and failure persists. Very few understand why or how to prevent it.

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